Hi friend, I'm Lisa, and with the help of my parents (aka our lovely business owners) and our team, I manage this corner of the internet.

One of my earliest memories is the day that my mom came home with a simple gift for my dad. This was the 1990’s and the height of the Beanie Baby craze. My mom saw Bubbles the Fish at the store, and since it features my dad’s favorite color, yellow, she decided to buy if for him. 

Now there’s something important you need to know about Will, my dad. He sees everything through the eye of an entrepreneur, and this gift was no exception. He was raised working in the family tool & die business and eventually took the company over from my Grandpa. Between his business background, and the growing hype around Beanie Babies, a new business idea was sparked.

Never ones to sit idly on an idea, my parents got to work. Back in the 90’s TY was only interested in selling Beanies to those with boutique stores. They also discouraged the sale of their products online – oh how times have changed! (This was actually just one of many brilliant business moves which kept the Beanie hysteria alive. You can read more about that here.) My parents didn’t let these restrictions deter them and slowly but surely, they built the business.

I was about 6 years old when I got my first job, putting Beanie Babies into bags of a dozen. I earned 10 cents per bag, and of course I spent every cent buying Beanie Babies 😂 I’m not so sure the work I accomplished was particularly helpful. There’s a good chance they could have done the work themselves in less time, but it taught me the value of both money and hard work.

Many of my earliest memories revolve around Beanie Babies, Goochy the Jellyfish was the first Beanie I bought with my own money, Bones the Dog was my sister Sarah's favorite, and for some reason, Flip the Cat always reminds me of my older sister Rachael. Every time we sell one of those Beanies, I smile not just at the memories, but also because I’m excited for the memories you’ll create with them. 

As time went on, the business expanded into more collectible items and toys. We now carry a whole array of Ty products, stunning porcelain figurines from brands like Lladró, Hummel, and Precious Moments, elegant crystal from Baccarat, Waterford, Swarovski and Lalique, plus a variety of toys from Disney and Barbie. For about twenty years, we sold exclusively on Amazon and eBay. When COVID hit in 2020, my parents were tired of the headaches that come from third party platforms, and I was laid off from my job.

When my parents asked me to join the business and build their own store, I was hesitant. In the end I decided to do it and am so glad that I did. I love being a part of the family business. I’m lucky to work day in and day out with my parents. And hearing from members of our Fam’ about how our products are bringing joy to their homes is the best part of my job! 

The Full Bradley/Watson/Gruenwald Fam'

Though our inventory is every changing and expanding, our mission here at Treasure Keeper is steadfast. We’re spreading joy through toys, collectibles, and exceptional service. As a family run small business, every order means the world to us, and every customer is immediately part of the Fam’!

Thanks a million for reading our story. If you want to peruse our store, you’ll get 10% off your order just ‘cause you took the time to learn about us 😊 Simply use code OURSTORY at checkout. Thanks for being here friend and welcome to the Fam’!

Forever Grateful,